■ Analyse the TV advertising market
PopTV® is designed to analyse the TV advertising market in its entirety (free-to-air, pay TV, foreign channels…) based on all operational criteria. Benchmark reports can be generated.

■ Plan TV campaigns
PopTV® enables the planning and optimisation of the campaigns based on all operational criteria (Reach, Frequency, GRP, Cost/GRP, Affinity, Duration of the spots…). Automated tasks can be scheduled.

■ Consolidate the current investments and post-evaluate
With PopTV®, you can consolidate in real-time all your TV investments (by agencies, channels, advertisers and products), and post-evaluate the performances of the campaigns.

■ Manage data
PopTV® integrates and processes all key databases such as advertising rates, general terms and conditions of sale and ratings analysis (probabilisation). The tool can manage any type of audience data (spots or quarter hours), from any source (audimeters, polls, listening sheets) and takes into account the specificities of the various advertising sale houses (potential duration of the ad-breaks, filling rate).