■ Automatically plan TV campaigns
Designed to support advertising sale houses, PopRM® enables the campaigns planning and optimisation taking into account goals (budget & advertising density) and constraints (time slots, days, programming). This software can plan the campaigns one by one or by batch.

■ Optimise all TV campaigns
With PopRM®, you can optimise at once all campaigns, on a specific period. Pop RM® is fast to operate, with a calculation speed lower than 5 seconds.

■ Interfaced with any type of TV planning
PopRM® is conceived to work with every type of TV planning tool.

■ Manage data
PopRM® can manage any type of audience data (spots, quarter or half-hours), from any source, and takes into account the specificities of the advertising sale houses (potential duration of the ad-breaks, filling rate).

■ Radio & Presse in 2011
PopRM® will be able to manage Radio & Press plannings in 2011.