■ Analyse the radio advertising market
PopRadio® is designed to analyse the radio advertising market in its entirety (news, music, community…) based on all operational criteria. Benchmark reports can be generated.

■ Plan radio campaign
PopRadio® enables the planning and optimisation of the campaigns based on all operational criteria (Reach, Frequency, GRP, Cost/GRP, Affinity…). Automated tasks can be scheduled.

■ Consolidate the investments in real time
With PopRadio®, you can consolidate in real-time all your radio investments (by agencies, channels, advertisers and products).

■ Manage data
PopRadio® integrates and processes all key databases such as advertising rates, general terms and conditions of sale and ratings analysis (probabilisation). The tool can manage any type of audience data (spots, quarter or half-hours), from any source (polls, cellmedia) and takes into account the specificities of the various advertising sale houses (potential duration of the ad-breaks, filling rate).