■ Analyse the TV & radio advertising markets
PopDomTom® is designed to analyse the TV and radio advertising markets in the French overseas departments and territories based on all operational criteria. Benchmark reports can be generated.

■ Plan TV & radio campaigns
PopDomTom® enables the planning and optimisation of the campaigns based on all operational criteria (Reach, Frequency, GRP, Cost/GRP, Affinity…). Automated tasks can be scheduled.

■ Manage data
PopDomTom® integrates and processes all key databases such as advertising rates, general terms and conditions of sale and ratings analysis. The tool manages quarter hours audience data from any source (Médiamétrie, TNS…).